David Richter, author of Profit First for Real Estate Investors, brings insights to help real estate investors make constant profit.
Real Estate investing has become a popular and effective source of income for many people! What a lot of people don't know is that they could be making a lot more money when investing in real estate if they change their mindset about a couple things. That's where David Richter, author of Profit First for Real Estate Investors, comes into the equation. David and I discuss what real estate investors need to be doing with their money and how best to manage it. If you are currently a real estate investor, this is a must watch! David is the Founder and Owner of Simple CFO Solutions. He is also the author of Profit First for Real Estate Investing. Profit First was a groundbreaking book that was published back in 2017.
DAVID'S SOCIALS https://www.facebook.com/david.richter.395
AND https://www.linkedin.com/in/david-simple-cfo/
DAVID'S BOOK https://www.amazon.com/Profit-First-Real-Estate-Investing-ebook/dp/B098865Y5B
SIMPLE CFO'S WEBSITE https://simplecfosolutions.com/
SIMPLE CFO'S FACEBOOK https://www.facebook.com/thesimplecfo
SIMPLE CFO'S PODCAST https://podcasts.apple.com/us/podcast/the-profit-first-rei-podcast/id1526029555?_ga=2.214403223.1008119319.1645055154-1146855073.1645055154
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Real Estate investing has become a popular and effective source of income for many people! What a lot of people don't know is that they could be making a lot more money when investing in real estate if they change their mindset about a couple things. That's where David Richter, author of Profit First for Real Estate Investors, comes into the equation. David and I discuss what real estate investors need to be doing with their money and how best to manage it. If you are currently a real estate investor, this is a must listen!
I got David Richter on the episode with me. David is the Owner and Founder of Simple CFO Solutions. He's also the author of Profit First for Real Estate Investing. Do you guys want to make some profit? I know that I want to make some profit. I'm a real estate investor and I'm raising my hand that I want to make some profit. David, help me make some more profit in the real estate industry. You guys got to get his new book, Profit First for Real Estate Investing, and tune into this episode with David Richter.
Before I get into that interview, make sure you guys go over to our newly designed YouTube channel, Iron Deep. What is Iron Deep, you might ask? You can also check out our website, IronDeep.com. It is a men’s community for men of faith that are business owners that are seeking more than success. Does that sound interesting to you guys? Make sure you go over to our website, IronDeep.com. You can also check out our previous episode with Ben Westfall, where he interviewed me and I explained exactly what Iron Deep was. Go over to IronDeep.com and also subscribe to our Iron Deep channel on YouTube. Now, I want to introduce you guys to our guest, David Richter.
Brett, thanks for having me.
I’m really excited for this interview. I know I had you on an episode before you launched your book, which is Profit First for Real Estate Investors. That was a hoot. We have you back, so you're pretty famous around here. I don't get to interview people twice very often.
I appreciate that. It’s that message. I had to get the message out more. That was one of the best mediums to get it out there.
Thanks again for being on the show. I know we're going to be diving into your book, which is Profit First for Real Estate Investors. We’re going to be talking about that a lot and why people need to make a profit and make it a priority to make it first before they spend all their money. They're doing a bunch of deals but they have nothing left over. We’re going to talk about that a little bit. To get us started, who is David Richter?
I am a human. I've been a real estate investor since 2012. It was when I bought my first deal. Before that, I was in college. I've been in real estate for years. Before that, I was going to college to be a teacher but ended up teaching in a much different way and format than I thought originally. Someone gave me a book in college, Rich Dad Poor Dad. That changed my mindset a lot back then. I'm very thankful for that friend. From there, it's been an incredible journey of interacting with awesome people that have that same mindset, are different, and don't want to be the normal 9:00 to 5:00, typical like, “I hate my job. I hate my life.”
That's another thing as well. Being around a lot of good people has pushed me in good directions. That's where I got to see that a lot of people hate the financial portion of their business, especially if they're an entrepreneur. One of the key things is going, starting a business, and then also working with a business that was growing and scaling in real estate.
Many people hate that side of the real estate investing world. They don't want to look at it, think about it, or talk about it. I saw a huge opportunity there to say, “This is a key to unlocking a lot of the potential for your true financial freedom.” That's where it landed me now. That's a high-level overview without going into the nitty gritty stories. That's why now, we're looking to help as many real estate investors and business owners on the financial side with the financial GPS, tell them where they're going, where they've been, so they can make those good decisions, keep more money in their pocket, and stop losing out on deals or money that they shouldn't be spending or where it's not best for them. It’s where I am now.
You definitely get into the nitty gritty in your book. As an entrepreneur, I know that I don't like getting into the finer details of where's your money going. You got taxes and your operating costs. Sometimes, we gloss over some of the expenses to spend money. We like to think about vision and where we're going. We want to think about deals. You help us, as business owners, get into the nitty gritty on that. Before I talk about the book, you were going to be a teacher?
I was back then. You asked me who is David Richter. I'm also other things besides a business owner and author of Profit First for Real Estate Investing. I also am a Christian, and I make no apologies for that. I also am a husband and father of a daughter who's five years old. That’s a big portion of my life right now. In college, I thought I was going to be teaching school in whatever it might be or whatever grade, but, as going through college, I got the real estate bug. That's what started it out. I started learning. After college, Rich Dad Poor Dad was like, “You don't have to stop learning once the grades are all done.” That, to me, was mind-blowing because I wasn't exposed to that world at all. I had to become a student again and learn before I could start teaching. That was definitely an eye-opening time in my life back then.
It’s funny because I went to school as well to be a teacher. I taught elementary school and Geometry for about a year until I read similar books as you. Rich Dad Poor Dad changed my life. I got into real estate a couple of years later. Let's just dig in, Profit First for Real Estate Investors. You're the author of this book. You put this book out. This is an extension of another book Profit First by Mike Michalowicz. He wrote that book, and you saw a need for real estate investors because this is your nichè and industry. You're around real estate investors. Why did you feel the need to take this concept of Profit First into the real estate industry?
My first interaction with it was when I was working with a real estate investor. I helped him clean up his numbers and get that clarity of, “Here's what you're spending.” He didn't even have that. He didn't even know what he was making. I know that sounds funny, but a lot of people come up to me and have said, “We don't know those basic numbers in our business.”
After that happened, it opened up doors for him, literal doors because he had rental properties, but he had a smaller rental portfolio and was able to refinance some and put some of his equity back into his pocket. He told me, “It’s knowing those numbers and being able to have money and that cash in the bank.” This was right at the beginning of the pandemic when I was working with this guy, and he said, “I love sitting on cash right now because I don't know where the market is going to go. I have opportunities and options to be able to do whatever I want to do. This has been transformational to my life.” I said, “I need to do this with more people and help others.”
A mentor reached out to me and told me about the book Profit First because I told him what I was thinking of doing of helping real estate investors unlock knowing their numbers and where they stand to make better decisions. He said, “Have you read Profit First?” I said, “No.” I downloaded that book that evening. I took ten pages of notes, read the whole thing, and said, “I love the framework of Profit First, the habits that it instills, and the whole philosophy and mindset.”
As I started trying to implement it with real estate investors, I saw that there were nuances in the real estate investing world. How we calculate profit and profit on a deal versus someone who sells a widget in a store, a brick-and-mortar, a restaurant, or a service-based business is very different. In real estate investing, we'll deal with assets all the time. In the restaurant industry, they might have assets but their main thing is they get customers coming in, there's income, and you sell it. If it's a service-based business, like bookkeeping or property management, its income comes in and expenses go out. That's about it. Property management doesn't own the real estate that they're managing.
That’s where I saw a huge need to clarify how you do this system for the real estate investor who's owning actual brick-mortar buildings that they're using and how they implement this across the board. There are a lot of questions. That's where you get into it, the nitty gritty portion. As you said, in the book, I get down into the nitty gritty because it's all the questions I got during my time implementing it for a year before I went to Mike and said, “We got to get a book out there so I can answer a lot of questions that people have about the real estate investing industry when it comes to profit first versus trying to help a million people at the same time.”
It’s a huge need. You start off your book talking about this real estate rat race. It's funny because people get into real estate to get out of the rat race, but you put them together. You said, “There’s also a real estate rat race,” so describe that. What does that even look like when someone is in this real estate rat race?
The typical rat race that we think about is that 9:00 to 5:00. You get up in the morning, go to work, do the commute, come back home in the evening, and do it all over again the next day. It never stops. There's no end in sight. If you've played Robert Kiyosaki's game, you're literally going around in that circle again and again until you somehow magically get out of it. That’s where a lot of people get into real estate. It is to get out of that circle doing the same thing over and over again.
A lot of investors have the same habits that they created while they were in the rat race. They bring those habits to real estate when it comes to money, working, and their thought process. Just because you read a book and it ignited your passion does not mean you went from, “I loved reading this book. Now I'm going to be a great business owner.”
A business owner has his own set of skills. A lot of people bring those habits over from their W-2 job into real estate and they wonder, “Why am I living deal to deal now?” Now it looks a little different. You're not working 40 hours for someone else. You're working 80 hours for yourself and you still feel like you're not getting anywhere. It’s like, “All of this business is eating up expenses. I have no idea where my money is. I have to have that next deal. I have to wholesale that next deal or flip that next deal to put food on the table. If it gets pushed back or doesn't close, we might be in trouble as a family.”
I see that over and over again because they're taking the same philosophies. Just because they've read a couple of books and they started the business does not mean that they've changed philosophies for some other things that are fundamental to business ownership. They then get stuck. Instead of the smaller wheel, now it's a bigger one that is more costly to them in time, money, and efficiency. Everything goes out the window because they're starting something from scratch now, but with a set of habits and philosophies that weren't serving them back in their W-2 job.
That’s where you come in. You come in and you see this all the time with real estate investors. I've seen this. I've experienced this for many years. We do deal after deal. One month is great. The next month, all their money is gone. It's tied up and we don't know what happened to it. Sometimes, we're broke. Sometimes, we're rich. Most people spend years like this. You've created this profit-first model for real estate investors. Talk us through the model and let's talk the next step. Talk about paying yourself first.
A lot of people, when they jump into entrepreneurship, think it's, “I have to hustle and grind, take the scraps, give oxygen to my business, and give everything back to it. Like anything, I have to reinvest every single dollar. Even if that means I'm going to hurt for several years, it'll be okay because it'll all be worth it someday in the future.” If you build that in from the very beginning, that someday becomes no day in the future. It becomes a day that never happens.
That’s where one of the biggest mistakes entrepreneurs and real estate investors in general make is not paying themselves right at the beginning. It’s not like you have to totally cover your salary if you're still working part-time. If you're starting up in real estate, I'm not saying you have to quit your job once you're fully integrated with your business. It's humming, everything is great, and you've got as much as you want and more. What I'm talking about is creating a habit right up front.
We get this bogus formula fed to us from accountants, bookkeepers, people not running a business, or people that think they're running a business, but they still have bad habits. They give us the formula that sales minus expenses equals profit. Meaning I make a sale, I pay everyone else and their mother, and whatever I have left over is the profitability, which keeps us in that constant rat race. We constantly feed our expenses hoping that we can spend our way out of the hole. That never works.
Does that work for your personal finances? It's like the things that we think about that are very fundamental. It also applies in the business world. We got this culture that glamorizes the hustle, grind, sacrifices everything on the altar of your family, of the money, of the success in order to get to success someday in the future. That’s that formula that's baked into us as entrepreneurs.
On the back end, this is what I love about profit first. First, it’s this mindset that says, “No. Here's the formula you should have as a business owner, as a startup, or as someone who is building a business from the ground up that you should have that will help you the rest of your life.” It's sales minus profit equals expenses. Meaning I make a sale, I build in my profit first and take it off the table, then what I have left over is to grow the business, reinvest, and put it all back into it.
I have to make sure I'm healthy first because what we focus is on expenses. If we're always focused on expenses, we get caught in that rat race and that deal cycle living deal to deal all the time. If we build in profitability, even when we first start or it's only 1% and you're getting into the habit of putting profit first, then when you're a small company or a bigger company, you should still have those same habits. The percentages probably can increase and now you can pay yourself a full salary. Maybe it's time to quit your job because you don't need the job anymore to support you. We’re putting first things first because you have to be profitable.
We did not start our businesses to not be profitable and pay expenses. No one starts going into it saying, “I want to have six figures of expenses my first year or for the next few years or a month.” They go into it saying, “What I want from my business is the financial freedom or the impact I want to make.” They have these grand dreams, but then they sacrifice them on the immediate altar of, “I have to pay this next expense. I have to do this without paying myself.” They get stuck into that rat race formula, sales minus expenses. It's always, “I make a sale, pay everything else, and hopefully, I have something at the end of the day.” We got to flip that around and put that profit first so you are making profit a habit in your business.
I love that, sales minus profit equals expenses. Take us through. For example, my business throughout the years has gotten a little bit more complicated and I get lost in the numbers and in the weeds. Sometimes, I feel pretty good. I got a handle on things, but sometimes, I'm like, “I don't know where all my money is going.” If I come to you and say, “David, I need some help,” what do you do with someone like me? Where do we start?
We work with a lot. We work with small to probably mid-size companies, where anyone is doing $200,000 in gross profit up to, our highest client is $15 million in gross profit in a year. What we do with everyone who walks through our door is we take them through a series of steps. The first step is, do we have clarity in the numbers? Can we pull from your books or your recent financials to know what you're spending and making as a business and as an owner? Can we pull those basic numbers? If we can't, we help you get that clarity first.
After we have that clarity, I call that 101 and we call it foundational results. We have to build at least that foundation, then we go into profit first and the practical steps. I was telling you about the mindset and that formula, but then we start implementing these steps because business owners and entrepreneurs are not the numbers people. We don't like the QuickBooks accounts and the finances. We don't like that side.
Do you know what we like looking at? We like looking at banks and bank statements. We’re pulling up on our phones and banking apps, how much money do we have? We then make decisions from that, usually. It’s like, “We need to invest in this thing? Do I have money in my bank account in order to do this?” That's where profit first leverages that with the entrepreneur. We set up specific accounts for the entrepreneur that are going to serve them and give them clarity with where their money is, where it's coming in from, where it's going out, and if the entrepreneur can pay themselves as well.
We set up some specific accounts to help the entrepreneur have that clarity at a very high level so they at least know from a cash perspective. That's honestly the only thing the entrepreneur cares about. It’s like, “Where is my money? What is it for? I want to know what's going out, what's coming in, and if I have money to make sure that we're healthy and profitable.” That's what we helped set up at first.
I could go into some of those accounts if you want me to, but that's what we do with everyone who walks through our door. No matter what level, we lay those foundational results to make sure people at least have the 101, “Here's what you need in order to know your numbers and be confident.” It’s because confidence breeds good decision-making. Good decision-making breeds more money in your pocket and less bad money out the door.
I am a true believer in delegating, especially the tasks and the things that I don't like looking at and doing. You're right, if I want to see how much money I have, I pull up my Chase Bank app on my phone and I'm like, “I'm good today,” or “I need to borrow some money.” I don't look, I don't understand, and I don't like looking at the P&L statements or the balance sheets because I get lost and I have a hard time comprehending them. I’m bringing in someone who can help us organize because a lot of it is making sure you are organized in these different accounts and disciplined. Wouldn't you say that's a big thing, being organized and disciplined?
That's a big thing. That's honestly one of the things I hear that how people mess it up the most is they start to implement it but then they get lost. They're like, “We either made it too complicated and opened too many accounts or we didn't know what to do after the first quarter.” We've been on this system. It's been good, but then I had to steal some money. They give up on it. We got to have that discipline in place to say, “Every dollar that comes in, I'm going to put it to these accounts.”
Another big thing we do is hold people accountable for what they want, which is so great. A lot of entrepreneurs know, in a general sense, what they want, but they haven't clarified it. It’s like, “I want $20,000 a month every month. This will give me this lifestyle with my family and the days off and the things that I could do extracurricular. I want to take this vacation next year and take a whole month off my business.” People haven't clarified that because, number one, they don't think they deserve it, which is a very bad mindset and very self-defeating.
They also think, “I'll never get to that spot because I don't know what's going on with the money.” That's where we come in. It’s to give this clarity to say, “This is what you want. We’re going to hold you accountable for your financial freedom.” We need to make sure we're there in order to say you have that discipline in place where every dollar that comes in gets sectioned out to the different accounts and the different places. That way, we're building your financial freedom. If you want to invest more or you want to buy more deals or whatever it is, for you as the entrepreneur, you have to have that discipline. I 100% agree. That's usually where some people fall off the track. You might need some of that accountability there.
In your book, you talk about bigger isn't always better. I've heard that term before, but you say better is better. Again, you take an entrepreneur where they're at and you help them get better. Can you take us into that bigger isn't better but better is better?
A lot of people, as I had mentioned before, think they can spend their way out of a problem or more deals will solve it. “As long as we have deals or sales coming in and money in the bank, we'll be okay.” What I like to tell people is something that I get from Keith Cunningham's books. He's a great business mentor, and manager, and has written several great books. One of them being The Road Less Stupid. He says, “If you scale cancer, the tumor grows.” If you're scaling something that's not healthy, it gets worse as you get bigger, not better. You don't usually invest in, “We're going to increase sales and sales solves all problems.”
I've heard that before. I'm in agreement with that like 95%. The other 5%, that's where I don't agree with where sales solve all problems no matter what. The 95% that I agree with though is if you have a backend system like profit first to make sure you're catching the money as it comes in. You have a plan for every dollar that comes into your business. That’s where if you are trying to get bigger, that doesn't necessarily mean you're going to make more. You have to be very intentional with what you're making. If you don't know what you're making now, it's probably not a good time to scale. If you're in the hole, in the red already, and then you dump more gasoline on the fire, the fire is going to get bigger and hotter, but you don't even know you're on fire.
That’s the real issue with a lot of the businesses that we work with. They have zero idea where they stand. They think, “If we do more deals, we're going to be okay.” That might put you in a worse position. I've seen that over and over again. Getting better is putting the right habits in place. That way, no matter what size you are, if you're startup, you have to go back to square zero, or you're at square 1,000 and you're doing 100 houses a month, as long as you build some of these good habits in place, then better and bigger are synonymous now. You can get bigger but you're getting better as well because you're scaling something that's healthy and that you can build on a massive scale and still have those habits of profitability. That’s what I mean when I say bigger isn't always better but better is better.
I think it all starts with you talk about this assessment of your business. That's probably where you guys start. You dive into someone's books and you assess where they're at. Again, it's embarrassing to say, but I've even been in that position too. It’s like, “Where are you at?” I might even say, “I don't know. I think we're good. We’re buying deals.”
That’s where a lot of people come to us. That is 97% of people that walk through our door. They’ve now either seen that this is a massive dumpster fire and they have to take action or they know it's coming down the road. It’s like, “I don't sleep at night because I don't know what I'm making or keeping.” It’s where they're getting to that point. We can help before that point. Let’s make sure you know where you stand. That is one of the first things we do.
We call it the clarity assessment in our business. In the book, I call it an instant assessment if you want to try it and run it on your own. It’s basically, “Where are we right now? Out of all the money that's coming in, what percent goes to feed the business, like operational expenses? What goes from the business to me and my pocket so that I know? Am I getting paid by the business and is this business benefiting me or would I be better working at McDonald's at minimum wage for that money versus what I'm making from my business?”
It's getting some basic numbers in place to know where you stand which, like you said, it's humbling. Some people don't know that and they don't want to know because they know it's probably not going to be great. I have seen so many businesses totally change and transform once they saw that number. Usually, it's like, “Holy crud, that number is not good. We have to do something here.” It lights a fire under their belly and under their behind to change something.
I've seen that time and time again where they implement them. They know, “If we're here right now, everything that comes in, 95% of it goes out the door.” Something needs to change from that. They see that clear picture. “Now we have a target. Instead of 95%, over this next quarter, can we get it down to 80% or 85%?” I'm not trying to go from 95% out the door to 15% or even 50% at that point. I'm trying to see, “Can we back this truck up until we're in the healthy range?” That's where the first thing is. We have to see where are we currently, so that way, we know what we're shooting for at the end.
Let’s wrap this up. At the end of your book, organize your books, be disciplined, and get this profit first for real estate investors in place not only helps your profit and helps you sleep at night, but gives you clarity on where you're at in the business. It can help with some other strategies as well beyond growing your profitability. You can leverage your books and use this strategy, use the organized tools that it gives you to grow your business and scale your business in other ways as well. Do you want to talk about that?
If you have ever watched Shark Tank or The Profit, what do they always talk about? The numbers. They care about what are the sales, what is the P&L, what are you making, and what are your margins. They’re always asking about the numbers because that's what real business ownership is about. It's about knowing those numbers and then you can leverage them.
You know your favorite episodes are usually the ones that can spout out all those numbers and say, “We're ready to rock. Do you want to come on board with us?” They're almost like they're having the sharks fight over them because they know their numbers, they're organized, and they have something that someone else wants. When you get into that position, you look like a rockstar business owner that other people want to invest in. That includes private lenders.
If you work in real estate, you're going to be working with different types of institutions, whether it's private lending and individuals or if it's banks and getting lines of credit. If you have it organized, you know where everything is, and you can answer those questions intelligently, then people are going to want to invest in you.
You already see this as an entrepreneur without even having some of the numbers cleaned up because of the relationships you can build. Think of the massive type of business you can build though if you know all those numbers and you know that if I got money on all these projects, I could go out and buy more projects or get more construction people. I could buy a bigger portfolio, take down a multifamily deal, or whatever it might be for you if you're in the real estate world.
You can leverage that to your advantage because we've all seen that. We've all seen it on those TV shows that we love as entrepreneurs. We've seen that the most successful entrepreneurs that get the best deals are the ones that know their numbers. That’s where, I would say, in your business, if you're organized, you can leverage that in a lot of different ways, especially in the real estate world. It's to get better funding and financing. It's to get better people on your team.
If you know how much you can spend on someone, you're asking what's the maximum amount I could pay this person instead of what's the least because I don't know how much is going out the door every month. That's a totally different conversation when you're hiring someone than what we typically do. It is like, “I want to get the cheapest person in place that can barely do this job but can do it efficiently and effectively.” It's a different conversation if you say, “How much can I spend on this person? I want to make sure I'm getting the best people in the right seat,” and then you're going to build a superstar team. You can leverage your numbers and your books in a lot of different ways. It will only help and serve you in the end. There you go.
I love that. I totally agree. It's funny. I do some private lending. I borrow from private lenders. If people ask me for money, and if I ask them anything about, “Let me see your financials,” it's crazy how they don't have anything. It’s like, “What are you asking for?” Before we end this show, David, you mentioned this earlier, how would you mess this up? Let me rephrase that. Does this work for all real estate investors? Who is this not for?
I get asked this question a lot now. I say this system or process is about creating a habit. This habit is good for all humans. This habit is for anyone. Even if you don't have a business right now and you're tuning into this, you're like, “Maybe I want to get into real estate investing. I like Brett. I like the people he has on his show, but I have no idea where to even start,” this is a good practice to start in your personal finances.
In the personal world, you might have heard of it before, it's called The Envelope Method. Dave Ramsey' has made that popular. Only utilizes bank accounts, like opening up a couple of bank accounts and making sure that you're saving for what you want to on your personal side and you're getting to where you want to be. Maybe that's to start your own business.
On the flip side, if you’re making profit, doing one deal, or 1,000 deals, this system is for you. If you're not making profit right now, you need this system more than anyone. This helps you bake in the habit of stepping back and saying, “I have to have at least 1% going to this profit account,” or whatever it might be. It's going to force you to say, “I have to make everything else fit around it, and then I'll increase it as we get better and more profitable.” It's forcing you to focus on that now. That’s where if it's your first deal or 1,000 deal, it will serve you no matter what.
One of the biggest ways people mess it up like I mentioned before, is they either make it too complicated and set up all these accounts, and then they don't know what the flow is, or they're like, “How much do I transfer?” I tell people, “Start simple. Start with the basic fundamental accounts. Start with super easy percentages to transfer into those accounts. Make them round numbers too.”
If you're not a finance person at all and you have to do this on the back of a sheet of paper, it should be that easy when you first start. That way, you can into the habit. As you grow and scale, you can add more bank accounts and you're like, “I love this system. I wish I had an account to save specifically for this. I want a marketing account because I want to know how much I'm spending in marketing every month.” You can then branch out from there but don't make it so complicated that you say, “This isn't worth it. I'm going to stop this.” That's one of the biggest mistakes I see. It’s not starting this system or making it too complicated right from the beginning.
Great advice. Get the book Profit First for Real Estate Investors by David Richter. David, where’s the best place to get that? Amazon?
It’s on Amazon. If you don't mind, I'll share my website because it's got the book link there. You can find us at SimpleCFOSolutions.com. At the top, it's got several links. One for the book that takes you right to Amazon. One for our podcast, the Profit First REI Podcast, which I'm excited to get Brett's episode out here very soon. He’s going to be on there. Also, that's where you can connect with us if you want to connect with us for what we do. We implement profit first. We help get people up and running. We hold people accountable to the system. We want you to get to your financial freedom, whatever that means to you.
Guys, go check that. Get the book Profit First for Real Estate Investors by David Richter. Thank you so much, David. It's been a blast.
Thanks, Brett. Yes, it has.